BMW’s SocMed People are Smart-Arses
BMW’s ad people are smart-arses. I mean that in a good way. With the retirement of industry giant Mercedes’ CEO and man-with-epic-moustache Dieter Zetsche, BMW took the opportunity to say goodbye. There’s a peculiarly German thing where companies can find it in their cold, dark hearts to be gracious to one another. When Mercedes left the DTM, BMW and Audi seemed almost sad to see them go. When Audi left the WEC, Porsche seemed to be hanging on to their legs like a crying child. Although they went with them,…
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