Category: Uncategorized

  • Folks need to calm down over the Jaguar re-brand

    Jaguar allegedly broke the internet today, or they did according to a particular type of internet and media personality. Ahead of the launch of a design concept in a couple of weeks, the company released a spot called “Copy Nothing” to show off the new branding.

    As you can see from the thumbnail, the folks in this ad represent a variety of different backgrounds. It’s colourful, and bold and has done a fantastic job getting people to talk about a brand that isn’t even making any cars at the moment. And not in a Tesla way (cough Roadster cough) but in a “we’ll be right back” way.

    I’m not saying it’s not weird. But to think Jaguar doesn’t know that is exceptionally dim.

    Right-wing mouthpiece Sky News Australia has taken on overnight reaction from weaponised idiots like Nigel Farage – who has never been right about anything and just wants to break things – calling the new branding “woke.”

    Apparently, a capital G in the middle of lowercase letters is some kind of ideological rather than typographical statement. Now, you don’t have to like it and I’m not telling you that you have to. But it’s hardly woke. It’s certainly a very new kind of branding, I understand some people’s artistic objections to it, but I don’t mind it.

    The loudest voices tend to be reactionary halfwits like Caleb Bond, the aforementioned Nigel Farage and a bunch of flat-cap-wearing, Clarkson wannabes instantly declaring that Jaguar is finished. Geoff Buys Cars is one of those and I won’t be featuring any of his videos in Weekend Watches now I know he’s a deeply unpleasant individual.

    I’m assuming these folks don’t like the ad because there are people of colour in it and just to make sure, women of colour. So many pearls to clutch, so few fingers after that accident with the toaster.

    One look at the comments of any of the videos is full of straight-up hate speech.

    A number of hateful grifters have loudly proclaimed that Jaguar will lose its “traditional” base which is Brexity code for old white men with money. I know that’s what it means because Farage and “Geoff” both said it and it was clear what they meant.

    Setting aside the obvious misogyny and racism along with a healthy dose of transphobia (not sure why), they seem to think that a brandmark that looks a bit funny is somehow going to end the brand.

    “You’re supposed to be selling cars!” most of them whine. Yes, fellas, they’re getting to that bit. December 2, mark it in your calendar.

    If you’re not across what’s going on, Jaguar has basically run the whole business down for a complete reboot as a premium EV manufacturer. I’m not sure how that’s going to go, but this has been in the works for a few years now and not, as some of the instant experts in the comments have suggested, “since today, of all days, with EV sales in steep decline.” Which they aren’t.

    This ad is to get the new brand look out there. Some goose said they’d abandoned the iconic leaper which is pure idiocy, because the company has done no such thing.

    The less hateful stuff is suggesting that the brand is abandoning its old customer base and Jaguar wholeheartedly agrees. They’re expecting 10-15 percent of the old base to come along in Jaguar’s new form. If that means dropping a bunch of tweed-wearing, Brexit-voting, ale-drinking blokes who shout “bitches!” to call their dogs, so be it.

    In the end, a car company is made or broken by its product, with just a few exceptions. And all of those exceptions are low-volume manufacturers with rusted-on fans.

    We don’t know what Jaguar’s new product line looks like and won’t know for a while yet. The EV decision looks bold but it’s the result of a long-term strategy not some ad salesman with a few spare models on the books. I’m guessing from this ad it’s going to be quite a change from what we know.

    Jaguar’s near-nadir was when it was run by the kind of people who pandered to Jaguar’s history rather than mining it and evolving. Ford did a horrendous job running Jaguar, turning out dreary nostalgia pieces like the X- and S-Types that nobody bought.

    If Jaguar’s management listened to these people, they’d go right back to this terrible time.

    Jaguar has to reboot. It has to do something to stem the steep decline of its sports car and luxury sedan business. Going on as it had – no doubt in the minds of these people, “looking after its traditional base” – then we’d have Inspector Morse Mark II reboots and new E-Types galore that nobody would buy because, for good or ill, that’s not what sells anymore.

    The brand is headed upmarket, going electric and looking for a whole new customer base. Go for it, I reckon. This may be the last roll of the dice for Jaguar, but you can’t say they’re not going to go out without a bang.

  • Links We Like November 13 2024

    An affordable EV comparison, a shouty German brand is unveiled, impossibly stylish man interviewed, off-roader starter guide and an electric cop car.


    M’colleague Alex Misoyannis of Drive.com.au has put the BYD Dolphin and MG4 head-to-head in the under $40k EV battle.

    Best $40K electric car in Australia: 2024 MG 4 vs BYD Dolphin comparison review
    There’s now genuine choice for buyers after an EV under $40k. Is the MG 4 better than the BYD Dolphin?

    Audi is launching a China-only brand called…well, read the story from CarThrottle’s Mike Bartholomew.

    Audi Is Launching A New Brand Called… AUDI
    Audi will launch AUDI in China in an effort to improve Audi sales in China. Confused? Us too

    A man I once mentioned in a video (where I could hardly contain my jealousy for his impossible stylishness), Stephan Winkelmann, is interviewed by CAR’s Tim Pollard.

    I once met Winkelmann at a Lamborghini event at Sepang in KL, hence my first-hand knowledge of his stylishness. He’s also a very affable fellow and is doing a good job second time around at Automobile Lamborghini.

    ‘It’s our job to make sure Lamborghini will be acceptable in the next decade’ – Lambo CEO Stephan Winkelmann
    CAR magazine UK sits down with Stephan Winkelmann, CEO and chairman of Automobili Lamborghini – to hear about the business plan, the challenges and the future product

    I am a relatively recent convert to the joys of off-roading but would never tackle it on my own. A lot of folks insist on buying off-roaders without really knowing how to use them, so here’s a good guide from Whichcar’s Nick Berry. No preview for some reason…

    https://www.whichcar.com.au/advice/beginners-guide-to-4wding-mitsubishi-pajero-sport

    And Car and Driver’s Nick Jackson has the story of Lucid’s cop car idea.

    The Lucid Air Auditions for the California Highway Patrol
    Lucid posted pictures on social media of the electric sedan decked out with police lights, a crash bar, and steel wheels.

    Don’t forget to sign up so you don’t miss anything!

  • Weekend Watches Friday 8 November 2024

    A V12 diesel Audi that can seat five, cool cars for cool guys, cheating cheaters, an age-old question answered and a new electric Alpine.


    Drivetribe brings us the story of the diesel V12 Audi Q7, one of the more surprising cars to come out of Ingolstadt.

    James Pumphrey from Speeed has what is (hopefully) a very tongue-in-cheek video about cool cars for cool guys (apparently the latter is some sort of TikTok thing. If I’m honest, this is the kind of video I’d love to make every now and again.

    Also, this list fails to include the Lotus Elise, but who am I to judge coolness?

    A few weeks ago I directed your attention to a video detailing motorsport cheating. This one is a deeper dive by Mechanix Illustrated. I don’t have a name for the presenter because I think it’s possibly an AI voiceover (cringe) but does correctly pronounce Didier Auriol. But not “debuted.” Anyway, it’s good.

    M’colleagues at Drive.com.au, Trent Nikolic and Rob Margeit are answering the age-old question – which is better?

    In this case, it’s the MX-5 vs the 86.

    Top Gear’s editor-in-chief Jack Rix has driven the new Alpine A290 and this should dampen the performative contrarianism about the Renault 5 not being a LaFerrari killer.

    And that’s it for this week. Don’t forget to sign up below. All that happens is that you get an email when I post a new article and allows you to post a comment. I won’t spam you with anything.

  • Links We Like November 6 2024

    Today we have a pretty awesome Maserati revival, a Tesla stuck between a rock and a hard place, crushing disappointment for GR86 fans and Tesla running out of buyers for its worst model.


    The really rather excellent Keith Adams at CAR has news of a Maserati restomod that I was instantly charmed by. Better be given it’s €500,000…

    Modena MA-01: the half-a-million euro Biturbo
    CAR magazine UK takes a look at the new Modena MA-01 Project – a restomod version of the Maserati Shamal

    Over at Electrek, they have the story of a bricked Tesla stuck in a very narrow parking space. Writer Jameson Dow has the details on a dodgy over-the-air update mixed with an ambitiously parked car. He does talk a bit of nonsense about full-self driving capability but the story itself is amusing.

    I kind of feel sorry for the owner but I’d trust Kia’s keyfob-based roll-forward/roll-back solution anyday.

    Tesla updated its summon feature. Now this owner can’t get to his car.
    Tesla recently sent out an update to its vehicle “summon” feature – which it calls Actually Smart Summon – and as…

    M’colleague Alex Misoyannis at Drive.com.au has some good news and some bad news about a Toyota GR86.

    Toyota GR86 turbo revealed with all-wheel drive, but you can’t buy one
    Turbo power and all-wheel drive have come to the Toyota GR86, but it is not destined for showrooms.

    Torque News’ Tinsae Aregay has an interesting story about Tesla running out of Cybertruck buyers. This is fairly predictable really, but the headline figure of how many people actually bought the thing compared to the number of reservations.

    I am not sad about this. The fewer of these things on the road the better.

    Tesla Only Has 10 Days of Cybertruck Order Backlog Before Being Forced to Halt the Production Line
    The wait time to buy a Cybertruck has shrunk from months to weeks to days. It now takes Tesla less than 10 days to build and deliver a brand new $79,990 Cybertruck. This raises concerns that Tesla might soon run out of Cybertruck buyers.

    And that’s Links We Like for today. Normal service is slowly resuming after a couple of weeks on the road. Don’t forget to sign up for the email list so you don’t miss a thing.

  • Cybercab and Cybervan are…something (bad) Part 2

    Last time I gave you a lot of background on Musk’s and Tesla’s bad behaviour over the last decade. This week, a bit more of that but a lot more of why the Cybercab in particular is bad and why the We, Robot event was a load of nonsense.

    Elon Musk is a man that does not have to pay for his mistakes. He once almost had to pay for a mistake when he pretended he had the funding to take Tesla private at $420 a share. In a tweet. Presumably through cloud of pot smoke because snigger four-twenty.

    He got rapped over the knuckles and removed from the chairmanship of the company, quickly replaced by Telstra board member Robyn Denholm who was clearly made of the Right Stuff – tame and happy to cover up for Musk’s future indiscretions. Which she certainly has done over and over.

    He was only removed because the SEC said so, not because the board – you know, the group of people who are responsible for holding CEOs accountable– did anything. Nor did shareholders seem to have that much to say about it.

    That has so far been his only punishment for various misleading statements about Tesla’s future product and ability to deliver on “next year” promises.

    Denholm was in the right place at the right time and got the gig, presumably in exchange for whatever was left of her soul after her stint at Telstra, Australia’s biggest telco.

    Musk has been saying for years that Full Self-Driving would be available “next year” and we’re still not there and we never will be. I said last week that Waymo is doing okay, but neglected to remind you that those cars can’t go just anywhere. Partly because of the tech (which is far more impressive and reliable than Tesla’s) and partly because of regulatory restrictions.

    The latter are things Musk hates.

    In 2019 Tesla held a similar event to We, Robot and it was called Autonomy Day. At that event the Chief Executive Officer of a publicly listed company told the audience that the following year would see a million autonomous Teslas on the road.

    Full Self Driving is, at best, a level two autonomous system that requires monitoring by the driver, something some Tesla drivers fail to do because of Musk’s well-developed reality distortion field. The number of cars with FSD software ramped up in 2020 as did the number of incidents involving the technology.

    There’s a whole essay about how those incidents are being reported – and in some cases unreported – because if the data connection to the car is severed in an impact, or it’s out of range, no report. And the reporting itself is based only on airbag deployment-severity crashes.

    Functionally, FSD is still at the same level of capability as it was in 2019. The cars do not drive themselves and we’re a long way away from that being a reality.

    At the We, Robot event, Tesla changed tack on how this fleet of autonomous taxis were going to hit the road. In 2019 Musk said an over-the-air (OTA) software update would transform a million Teslas into taxis and you could rent out your car to other passengers. He’s sticking with that for 2025.

    In a classic Musk hur-dur moment reminiscent of Trump’s “my staff tell me not to tell you this” he admitted that he is sometimes optimistic on delivery dates.

    Cybercab

    Cybercab, however, is a whole new piece of hardware. Obviously styled in a wind tunnel, it’s the spitting image of Volkswagens XL1 from over a decade ago. The two look similar because they have a the same aim – minimal energy use. I reckon they’re both going to suffer the same fate – never to make production. The VW was never intended for production, just so we’re clear.

    The Cybercab is a two-seater, low-slung sports car form factor. It does have a pretty decent-looking boot but has stupid doors. There are shades of the Cybertruck’s impracticality but really it’s as much a hangover from the idiot Falcon doors of the Model X. Fine in principle, cool even, but awful in execution.

    Musk said the Cybercab was accessible but that’s not what he meant. It’s too low to be used by folks with mobility problems, for a start. Loading cargo into it yourself if you have mobility problems is going to be difficult. It’s a non-starter for much of the disability community – heavy users of this kind of transport – and probably many elderly folks.

    And it has just two seats. Now I know most people ride in Ubers/cabs/Grabs/GoJeks/Lyfts etc. on their own but this seems insane to me. Just two seats means that when more than two people are riding, that’s another car. To me it seems to be a revenue thing, where more Cybercabs are required for the small but significant number of journeys requiring more than two seats.

    (“Oh, but the Cybervan has more than two seats…

    It’s absolute pie in the sky nonsense and will never make production.)

    The reason neither the Cybercab nor Cybervan will make production is simple – Tesla will not get the regulatory approvals it needs in enough places because the company has not done the hard work to get them.

    Musk says these things are boing to be on the road in 2026 but he also said a million “robocabs” would be activated nearly five years ago, so we know that’s a non-starter.

    Even if the vehicle itself is designed and built, there will be nowhere for them to run. Both are intended to ship without any pedals or steering wheel. No chance that’s going to fly in most jurisdictions except Howdy Arabia (Texas, if you’re wondering) and other poorly-run places.

    GM’s Cruise sent out autonomous cars a couple of years back and after one of its machines dragged a punter for nearly six metres, they got sent to the sin-bin and now their autonomous taxis has a driver.

    Tesla’s FSD is still nowhere near capable enough to be unsupervised.

    Another non-existent feature Musk announced was inductive charging. This means the company has a so-far unannounced breakthrough in this elusive technology. Nissan showed me an inductive charger prototype in 2018 for the Nissan Leaf and it’s still not available.

    Inductive charging requires infrastructure that doesn’t exist, built one imagines by a team Musk decimated last year (the Supercharger team) and the real estate to make it happen. I’ll put serious money down on this never happening.

    Cybercab’s business model stinks…for owners.

    There’s a sting in the tail that I haven’t really seen mentioned by anyone else. The idea of Cybercab, from what I can tell given the detail-light nature of any Tesla product presentation, is that you buy the cab and put it into the pool when you’re not using it. So it’s your personal two-door EV but it will spend most of its time driving itself (ahem) around picking up passengers who use an app to hail one.

    I saw one puzzled fanboi ask, “Why doesn’t Tesla own the car?”

    Quite right. Why not? Because a) he wants a bunch of chumps to throw down a deposit on these things when he announces the release date and how much money you’ll make off your Cybercab. And b) he doesn’t want the risk and nor will shareholders wear that risk.

    There’s a reason Uber doesn’t own any of the vehicles or directly employ the people – those bits are expensive. Critical to the business, but expensive, so the risk is outsourced to the driers. Works for some, not so much for others.

    Waymo and Cruise own their vehicles because they are still very much beta – Waymo’s cars move around very slowly and cautiously, thank goodness – and more to the point are estimated to cost about US$250k to put on the road. Nobody is going to pay that.

    Musk is claiming – again – that this new thing would sell for $US30,000. The cheapest Model 3 with so-called FSD is US$50,490 once you wade through Tesla’s nonsensical ordering tool and you untick presumed fuel savings. Once you include the $7500 federal tax credit, it’s still $43,000. And it’s still not able to drive itself and won’t in the next 12 months.

    And doesn’t have inductive charging.

    What happens next?

    A bunch of people are going to want to buy these things because they believe every word Musk says despite never delivering anything close to time. Hell, he couldn’t even run this event on the original date and then when it did run it was an hour late.

    There are so many egregious things about the Cybercab but I reckon this is the worst of it – the whole announcement was really about selling cars that don’t exist to people who believe the hype and washing their hands of the financial responsibility.

    It didn’t get Tesla the stock bump it was after – that came later after the earnings call which contained some…interesting…sales projections. In fact, the whole idea of the Cybercab was one of the first time sections of the financial media went, “yeah, nah.”

    Not enough of the automotive media went yeah, nah, however and everything that came out of the event was deeply obedient to the press release. Top Gear magazine’s coverage in particular was woeful given the fact that it’s owned by the BBC and operates partially under the corporation’s charter.

    If Cybercab ever sees the light of day, it will down to some serious carpet-baggery (or worse, some enforced Federal legislation as part of Musk’s involvement in a possible Trump administration) and/or about ten more years of development. It won’t look like the golden machines we saw at We, Robot and won’t do the things he said.

    Tesla seems out of ideas, which is at odds with its founder’s vision for the future. I guess that’s what happens when you’re part of the rot economy of Silicon Valley, inventing new things that don’t actually exist to stimulate a share price.

    I keep saying a reckoning is coming, but it seems to be moving further and further away. This should have been it and it wasn’t.

  • Links We Like October 22 2024

    Another great interview from CAR, this time Alfa’s CEO,

    CAR’s Luke Wilkinson interviewed Alfa’s upward-moving CEO at the Paris Motor Show. I quite like this chap because he seems to have both saved Alfa from the Marchionne madness (yeah, fight me) and has sensible things to say about the government’s role in the EV transformation.

    ‘I don’t need incentives, I need plugs’: Imparato on the future of Alfa Romeo
    Alfa Romeo’s irrepressibly charismatic bossman has moved up the Stellantis hierarchy. We’ve been chatting with him to learn about the challenges facing the brand over the…

    Drive’s Tom Fraser has a quick round-up of the best car-racing sims, from the hardcore to the casual. I am mildly jealous of his setup.

    The best simulator racing games available in Australia for 2024
    From beginner to advanced, including arcade games and dedicated racing simulators, you can play these best car racing games in 2024.

    Car and Driver has a fascinating insight into the manual uptake of the Subaru (Impreza) WRX in the US. A huge number of folks like to change their own gears in the turbo flattie and I for one have renewed my hope for that benighted country. Well, for a moment at least.

    The US is very strange on this front – BMW supplied US buyers with manual versions of the E60 M5 but not Europeans. Go figure.

    Subaru WRX Buyers Are Overwhelmingly Choosing a Manual Transmission
    More than eight in 10 buyers of the sport-compact are choosing the six-speed manual over Subaru’s humdrum CVT.

    Carsguide’s excellent Tom White has an interview with MG Australia’s COO about the brand’s future in Australia, specifically whether other SAIC sub-brands will come to our shores.

    ‘Everything will be MGified’: Why Australia’s most popular Chinese car maker won’t expand into sub-brands to rival GWM, Lexus and Xpeng despite plans to conquer every segment – Car News
    Australia’s original Chinese-backed success story, MG, won’t diversify into a range of sub-brands as its rivals challenge it from every angle. Speaking to CarsGuide MG’s Chief Operating Officer, Giles Belcher, explained MG had no interest of expanding into sub-brands Down Under despite its SAIC parent company having many ready-made options to choose from.

    Autocar features a story about one of my favourite cars ever (I have never driven one but love them) – the Audi A2. To celebrate the toddler’s 25th anniversary, Audi has dropped the one-off A2 e-tron.

    The A2 was way ahead of its time and ironically the e-tron version makes it instantly contemporary.

    The Audi A2 E-tron has been reinvented with electric power | Autocar
    Seminal 1990s supermini celebrates its 25th anniversary with a one-off electro-mod conversion

    Autoblog (still not doing URL previews) has an interesting story about the difference in EV uptake between US states. I find this stuff interesting and goes back to one of my favourite quotes in the Alfa CEO interview..

    https://www.autoblog.com/news/the-end-of-gas-cars-ev-adoption-accelerates-across-america

    And that’s Links We Like for today. Let me know if 4pm is the right time for this or if you’d prefer a lunchtime hit of automotive goodness.

  • Cybercab and Cybervan are…something (bad).

    It has been well over a (busy) week since Tesla’s We, Robot event was held on the Warner Bros movie lot in Los Angeles. The idea of the title apart from being totally on-brand lame in a way only Musk and his companies seem to manage, was to educate us all on Tesla’s pivot to robotics and AI.

    Both of these things are current tech buzzwords, less so in automotive. Robotics has long been a part of the automotive world, taking over a lot of dangerous jobs and specifically precise ones. Legacy automakers long ago worked out where humans are better than robots (and where women are better than men, at least at Volvo in Gothenburg) and adjusted their production lines accordingly.

    As far as I know almost no legacy automaker has a fully automated line the way Musk originally wanted for the Model 3 and Y. The infamous failure of these fully automated lines should have served as a warning to him but, as always, these things don’t. I would admire his commitment if I didn’t think he already knew it was all codswallop and/or a way to troll his workforce.

    Before I go on, a disclaimer. It is entirely possible for a company CEO to be absolutely awful either as a person or at their job (or both) and for a company to still be a success. Tesla is a success. It has completely changed the game in a way few companies can or will achieve but desperately want.

    I am not a Tesla fan but I get why people buy them and like them. And it’s a company that continues to hold promise – on the battery and automotive front – but its capricious frontman continues to be a threat to the overall business.

    Disclosure: I own a Tesla Powerwall 2 which I obtained privately. Not that Tesla would ever give me or anyone else one.

    Tesla makes a lot of money for investors and is hideously, stupidly over-priced because of his capricious nature and total commitment to the con, often announcing products to juice the share price.

    Some months ago, Reuters reported that Tesla had abandoned the US$25,000 Model 2 in favour of its pursuit of full self-driving cabs. Musk responded on Twitter (I do not care it is now called something else, I am not interested) by saying, “Reuters is lying again” but did not make any specific rebuttals, so yeah, that car is gone or at least postponed.

    Not long after the We, Robot thing was touted to happen in early August but was bumped. Not even going to get into the dodginess of the original date, it’s just too horrifying.

    Full Self-Driving is a con

    Musk has long peddled the idea of self-driving cars and more specifically self-driving taxis. Waymo is having some success with the idea but the reason they’re not crashing into each other and other things is clear when you see one – the sensors and cameras and LIDAR gear are very prominent. Still not perfect, of course, but the accident rate seems okay if you’re a bit cold-hearted about these things.

    A white Jaguar i-Pace equipped with Waymo's extensive LIDARs, cameras and radars. In the foreground is a zebra crossing and to the right of frame a pedestrian crossing apparently safely.
    Waymo’s LIDAR-equipped Jaguar I-Pace

    Musk said in 2019 that LIDAR is “a fool’s errand.” That doesn’t make much logical sense and nor does the company’s sudden but quiet LIDAR spend with Luminar in the past 12 months.

    Since 2019 Tesla’s expensive, beta-state Full Self-Driving (FSD) tech has heavily relied on cameras, dubbed Tesla Vision. Ultrasonic sensors were also considered surplus to requirements. Enough time on YouTube will show you how that goes. Even Tesla reasonable fanbois will tell you that Full Self-Driving -itself a misnomer – is not ready and requires a lot of supervision.

    Musk goes on, without censure or meaningful legal repercussions, telling people about FSD but Tesla’s corporate folks quietly tell everyone that the cars require supervision and intervention where needed.

    The advantage of current Tesla product is that they have pedals and a steering wheel. That means a driver can take control is the dumb-arse FSD tech has come a cropper and tries to mow down some kids on scooters on the footpath.

    There isn’t always a thinking human behind those controls but to dismiss that as “typical Tesla driver” is to dismiss the evidence that a huge proportion of drivers are paying no attention to what they’re doing no matter what they’re driving.

    This is all important to the We, Robot event.

    Musk hates public transport

    It’s important to note that Musk is also dead against public transport. The Boring Company was specifically formed to create tunnels for Teslas to get them away from the traffic. So basically he’s reinvented the metro train but for douchebags but also created:

    1. underground traffic
    2. a failure
    3. a way to part his fans’ and their money with dumb merchandise stunts

    He later admitted that it was just to run interference against California’s High-Speed Rail project and any broader attempt to lure people from cars and into mass transit.

    Adjunct to The Boring Company was Loop. Just read the idiotic benefits of it to truly drink in the searing dumbness of the idea. It’s basically a metro without the actual benefits of a metro. Yeah, you’re on your own in the Loop vehicle but that means a 1:1 ratio of vehicles to people, 2:1 at best. That’s completely idiotic.

    I love cars. I love driving. I do not like traffic and I do not enjoy driving in the city. Give me a train or tram any day for a run into the city. A bus if you must but they’re awful, or at least they are in Sydney.

    Tesla has never been a car company, really, it has always been a tech company and treated as such by Wall Street. Big Tech, if I may use that terrible phrase, does not care about you. You buy a product with ten working features, some of them requiring a subscription.

    A year later, you have four working features because, in the name of shareholder value, some idiot fired the team responsible for the other six. But you still have to pay the subscription. Sucks to be you because one of those things is the thing you have come to rely on for a specific reason.

    Modern Silicon Valley is entirely built on that. Netflix is not what it was. Streaming music is hot garbage because you have to own a patchwork of services to get all the music you like.

    It’s not new, though. Go back to the birth of the public internet with people like Netscape’s Marc Andreessen and Sun’s Jack Welch-worshipping Scott McNealy kicking around, this is just the end-game of that whole dot-com boom. That’s just two names from an army of misanthropic tech “pioneers” who built their careers on the backs of hard-working engineers and people with real ideas.

    Ring any bells? Musk bought into Tesla, made the actual founders footnotes in history and the condition of his buy-in was to be named a founder even though he wasn’t. Those guys had great ideas and wanted to make EVs a reality.

    Their naivety in their dealings with Musk are echoed time and again in the Valley with starry-eyed founders being shafted by rapacious growth-at-all-costs morons and the close relatives of the Private Equity Ponytails, the Venture Capitalists.

    Must hates public transport and says extremely stupid things about it and his vision for its replacement.

    This is all context for next week’s second part where I talk about the event itself, how the products themselves are informed by Musk’s – and to be fair, Silicon Valley’s – total disregard for actual people.

    Next week, I’ll cover the glaring, stupendous and probably dangerous flaws in the We, Robot Cybercar concept.

  • Weekend Watches – 18 October 2024

    Sorry for the quiet week on The Redline, I’ve been moving house and wouldn’t you know it, there’s not a lot of time for website-ing!

    This weekend we have some of the real good stuff. A car almost too wacky to be an Alfa, an American perspective on the original Mini, a young bloke doing silly things in the wrong car and a funny old British wagon.


    Number 27 is not always a channel I watch but sometimes something irresistible pops up in the feed. The Alfa SZ is the kind of car that only the Past Times could have produced. Completely wacky looking, super-sounding and one of my favourite cars of all time that I know I’ll never drive.

    This one took a while to appear in the feed, a great video about the original Mini. It’s from a North American perspective which makes the video all the more interesting to me because I think it’s interesting to get these different views of cars.

    This is a really long one. Basically, it’s the story of a boy and his drift car traversing the Continental United States. Nate Z Great is an interesting chap to say the least and I of course think drifting on public roads is completely bonkers, but it’s just one of those videos that breaks through my reservations. And it’s a long one, too.

    Idriveaclassic’s Steph tells about a now-obscure little wagon (sorry, estate), the Hillman Avenger Estate. I love the way Steph goes about her business and this video is as charming as you might expect.

    And that’s Weekend Watches for the week. Normal service just might resume next week with what I think will be a magnificently angry column about a recent vehicle launch.

  • Links We Like – October 17 2024

    Another new car brand launches in Australia, BYD’s head of European Operations has some things to say, new Prelude and Celica coming, Alpine A390 going Stateside and a Renault 5 review.


    Chinese brand Deepal is coming to Australia through Subaru and Peugeot importer Inchcape. Predictably it’s all about SUVs, launching with the S07 mid-sizer.

    But there could be more. Lots more.

    China’s Deepal eyeing hybrid Prado rival, Cybertruck-esque ute for Australia
    The newest Chinese car brand to Australia is considering a range of vehicles to follow its debut SUV.

    CAR gets some great interviews and this time they’ve got Stella Li. Li is the company’s head of European Operations which is interesting because of the tariff situation. Li also talks about the brand’s wild names and forthcoming battery tech, including solid-state.

    I recommend reading this while listening to Feist’s Sealion, just because it’s funny and every time I hear the Sea Lion mentioned that’s what I hear.

    BYD’s Stella Li on the brand’s European future, wacky model names and solid state batteries
    CAR magazine UK interviews BYD Europe head, Stella Li

    Honda is apparently doing a new Prelude…

    Side note – I’m suddenly seeing heaps of Preludes and Celicas about. Just me?

    …and it’s a hybrid and could even be a manual. Autocar spotted one in Germany nearly two years from launch.

    First pics of Honda’s GR86 rival – and it could have a manual! | Autocar
    Revived sports coupé, which will use a hybrid powertrain, is spotted testing in Germany ahead of 2026 launch

    Speaking of the Prelude and Celica, CarThrottle’s Mike Bartholomew has news of the forthcoming Celica (to live alongside another Supra, apparently!). Toyota appears to be doubling down on sports cars so hopefully this wee beastie will make it to market.

    New Toyota Celica: Everything We Know So Far
    Toyota’s beloved compact coupe could be poised for a return within the next couple of years – here’s everything we know about the Celica’s rumoured comeback

    Autoweek thinks that the Alpine A390 could launch in America. I mean, it seems rude to deny a place with unaffordable health care and a bin fire of a political system…

    Alpine Could Launch This EV Model in America
    Alpine reveals a curious EV crossover concept, and it could preview a vehicle we could see here in a few years.

    Aaaand because I’m in love with the Alpine’s basis, the Ampere platform’s Renault 5, here’s Ginny Buckley from Electrifying taking you for a spin.

  • Weekend Watches October 11 2024

    Another week has flashed by and I’ve dug up some primo weekend content to watch during the ads on the Bathurst 1000 if you’re too cheap to have Kayo or Foxtel (like me).

    Scotty’s Corvette video looks pretty good, we’ve got an exotica junkyard in the US and a mangatastic video from Donut.

    To go with his excellent written review of the Corvette Z06 and E-Ray, Scott Newman has published a video to his Youtube channel Addicted to Sliding. He doesn’t really need an introduction so…I won’t.

    Don’t forget to subscribe while you’re there.

    YouTuber Magnus Walker has done a spectacular-looking video of the Rudi Klein junkyard. It’s so beautiful to look at, so wonderfully put together and I reckon even if you didn’t much like cars, you’d still enjoy this.

    Thanks again to regular co-pilot Mark Dewar for this spot.

    The team at Donut has lashed together another ripper video idea, this time driving every car featured in Initial D. For the uninitiated, Initial D is a Japanese street racing manga series. To say it has achieved cult status is the kind of mild understatement for which I am categorically not known.

    The AE86 thumbnail should give you a good idea of what you’re in for. And again, even if Initial D isn’t your thing, I reckon this high-energy video is worth a look.

    I reckon these should keep you going. Have a great weekend and don’t forget to sign up below if you haven’t already.