Hot Take: How not to concept car
So someone is on stage taking the cover off their brand new, very shiny concept car. The room is full of “ohh” and “ahh”. There’s talk of what this car can do. Endless electric range. 0-100km/h in the blink of an eye. Drives itself to pick up the kids from school. Here’s the thing, though. Most of it is nonsense. And it’s not how you should concept car. Cast your mind back to 2016. The very start of 2016, to be exact, and the Consumer Electronics Show in Las Vegas. You…
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